Small business web

What a small business website costs to build and to own, and when an off-the-shelf tool such as Shopify or a booking app is the better buy.

For most small businesses the right website is a quick marketing site, with an off-the-shelf tool for booking or selling until the business outgrows it.

Our published prices run from $3,000 to $10,000 for a marketing site and $6,000 to $15,000 for a site with one working feature such as booking or ordering. Web applications start at $15,000. What moves a quote is mostly the number of page designs and whether anything on the site is interactive, and handing over finished text and photos is the biggest saving you control.

WordPress suits a site that is mostly content on a small budget, as long as someone keeps it updated; several of the security write-ups in the Journal are about WordPress and its plugins. We build marketing sites on Astro, which sends very little code to the phone, and use Next.js when customers need to log in or pay.

For selling online and taking bookings, the articles start from the tools you can rent. Shopify suits most stores, and Calendly, Square or Jane cover most booking needs for at most about $100 a month. A custom build starts to pay off when your buying or booking flow is unusual or has to connect to your own systems, or when the platform's fees grow large at your volume. Restaurants have the clearest case: delivery apps take 20 to 30 percent of each order, and moving your regulars to your own ordering can pay for the build.

Ontario's accessible-website rule under AODA binds organizations with 50 or more employees, so most small businesses are exempt from it. If you have 20 or more employees, you still have to file an accessibility compliance report by December 31, 2026. A site that works with a screen reader and a keyboard reaches more customers either way, and it costs little when it is built in from the start.

We build websites, online ordering and booking at a fixed price, agreed in writing before work starts.

September 2026 (16 articles)

August 2026 (22 articles)

March 2025 (1 article)

February 2025 (1 article)

All articles in the Journal

Tell us what you need built.

Send a few lines about your business and what you have in mind. We reply within one business day, book a 30‑minute call if it makes sense, and send a fixed quote in writing after that.

Or call 647-252-5352, Monday to Friday, 9 am to 6 pm Toronto time.