An example restaurant keeps the apps for new customers and moves only its repeat orders to its own site.
Worked example: a restaurant with $20,000 a month in delivery sales moves its repeat orders to its own site | Example restaurant | Per month |
| Delivery sales through the apps | $20,000 |
| App commission at 28% | $5,600 |
| Sales from repeat customers, about a third | $6,667 |
| App commission on those repeat orders | $1,867 |
| Card processing on those orders through the restaurant's own site, about 3% | $200 |
| Kept by the restaurant | $1,667 |
Over a year, the restaurant keeps about $20,000. At that rate, a build at $6,000 to $15,000 pays for itself in roughly 4 to 9 months. The example assumes every regular moves to the restaurant's own site. If half of them do, the restaurant keeps about $830 a month, and the build takes roughly 7 to 18 months to pay for itself.
Pickup orders cost nothing beyond card processing. For delivery you need your own driver or an on-demand courier that charges by distance, and you can pass the courier's fee on to the customer the way the apps already do.
If your delivery volume is small, or most of your orders are new customers finding you on the apps, the commission is paying for growth and your own ordering can wait.
The figures are an illustration from our Journal article on delivery app costs, which also covers what each app currently charges.
What the delivery apps cost a Toronto restaurant in 2026