Performance & SEO.
How small business sites win on Core Web Vitals and stay visible after each Google core update. Practical, measurement-driven notes (INP, LCP, schema, AI search citations) from sites we actually maintain.
What we build for Ontario clinics around medical billing
OHIP claims get rejected, uninsured-services revenue leaks out, and EMR billing modules only do part of the job. A practical read on what custom development actually adds, and where we slot in for clinics that need more than their EMR.
What a custom small business website actually costs in Toronto, 2026
Most agencies will not give you a number until you've sat through a sales call. Here's how we think about pricing: what the variables are, what the brackets look like, and what you should never pay for.
Astro vs Next.js vs WordPress for a small business in 2026
Three of the most common frameworks we get asked to compare. A direct read on which one fits your business, written for owners, not developers.
The March 2026 core update, read honestly
Google's March 2026 core update finished rolling out on April 8. Here's what actually changed, who got hit, and the short list of things worth doing if your rankings moved.
Notes from upgrading this site to Astro 6
Astro 6 shipped on March 10. We upgraded aurabyt.com a few weeks later. Here's what was painless, what wasn't, and whether it's worth the afternoon.
INP is the metric that actually matters now
Interaction to Next Paint has been the Core Web Vitals metric quietly tanking small business sites since 2024. Here's what it is, how to measure it, and the three things that fix it.
What's wrong with most small business websites
A direct look at why so many small business websites are slow and generic, what's different about sites built on modern frameworks, and when the cost is actually justified.
Have something that needs shipping?
One call. Thirty minutes. You leave with an honest read on scope, timeline, and price, whether we're the right fit or not.