Performance & SEO.
How small business sites win on Core Web Vitals and stay visible after each Google core update. Practical, measurement-driven notes (INP, LCP, schema, AI search citations) from sites we actually maintain.
Your customers are asking AI about you. Is your website ready to be recommended?
Google's AI search has over a billion users, ChatGPT answers buying questions daily, and Apple's new Siri runs on Gemini. People increasingly ask an assistant 'who should I hire for this' and get one synthesized answer. Here's how to make sure your business is in that answer, and why it rewards the same fundamentals as a genuinely good website.
The answer-engine optimization checklist: 12 things that decide whether AI recommends your business
A practical, no-fluff checklist for showing up when a customer asks ChatGPT, Google's AI Mode, or the new Gemini-powered Siri about your line of work. Twelve concrete items, why each one matters, and how to check it. A companion to our guide on making your site AI-readable.
Local SEO for a Toronto small business in 2026: what actually moves the map pack
Most 'local SEO packages' are filler. Here's what actually gets a GTA small business into Google's local results, and how much of it you can do yourself for free.
Google I/O 2026, translated for small business owners
Google's I/O 2026 keynote was three hours of AI. Most of it won't touch a small business this week. But three things will: dramatically cheaper capable models, AI Mode search crossing a billion users, and agentic shopping. Here's the signal, and what to do about it.
The March 2026 core update, read honestly
Google's March 2026 core update finished rolling out on April 8. Here's what actually changed, who got hit, and the short list of things worth doing if your rankings moved.
INP is the metric that actually matters now
Interaction to Next Paint has been the Core Web Vitals metric quietly tanking small business sites since 2024. Here's what it is, how to measure it, and the three things that fix it.
Have something that needs shipping?
One call. Thirty minutes. You leave with an honest read on scope, timeline, and price, whether we're the right fit or not.