/ The 20-30% problem

The apps are great at finding diners, expensive at keeping them.

We are not anti-app. They earn their cut on a brand-new customer. They do not earn it on the regular who would have ordered direct.

The discovery channel still works

Uber Eats, DoorDash, and SkipTheDishes put you in front of people who have never heard of you. That reach is real, and for a new diner finding you for the first time, paying for it can make sense.

  • New-customer reach
  • Map and search placement
  • Fulfillment handled
  • Worth keeping for discovery

The repeat order is where it hurts

When a regular who already loves your food orders again through an app, you still hand over 20-30% of that order. You paid for that customer once. You should not keep paying to serve someone who would have come straight to you.

  • 20-30% per order
  • Even on loyal regulars
  • No customer contact info
  • Margin gone every time

You do not own the relationship

The apps keep the customer data, the order history, and the direct line to your diners. You cannot email them a slow-Tuesday offer or tell them about a new dish. You are renting access to people who should be yours.

  • No email or phone list
  • No order history
  • No way to re-market
  • Locked out of your own diners
/ What we build

A site your diners order from directly.

Fast menu, real ordering, payments that clear, and a reason for your regulars to skip the app and come to you.

A menu that loads fast on a phone

Most orders start on a phone, often on a patchy connection. We build a mobile-first menu that loads in well under a second, with photos, modifiers, and dietary tags, and you edit it yourself when the kitchen changes the special.

  • Mobile-first design
  • Sub-second load
  • Modifiers and add-ons
  • Self-serve menu editing

First-party ordering, pickup and delivery

Diners order straight from your site, no app commission in the middle. Scheduled pickup and delivery windows let you control throughput so the kitchen is not buried at 7pm, and you set the rules.

  • Direct online ordering
  • Scheduled pickup windows
  • Delivery slots you control
  • Throttle the rush

Payments that clear, tickets that print

We wire in Stripe or Square so money lands in your account, not a third-party payout cycle. Orders drop straight onto a kitchen ticket or your printer, so the workflow your line already runs does not change.

  • Stripe or Square
  • Direct deposit to you
  • Kitchen order tickets
  • Prints to the line

A reason for regulars to switch

We give your best customers a reason to order direct: loyalty perks, repeat-order one-taps, a saved cart, and offers only you can send. You finally have their email and order history, so you can bring them back on a quiet night.

  • Loyalty and perks
  • One-tap reorder
  • Owned email list
  • Win-back offers
/ The math, briefly

25-30% becomes about 3%.

You do not need a spreadsheet to see it. You need to move your regulars off the meter.

Per repeat order

Keep the 20-some points you were handing away.

On a delivery app, a repeat order costs you 20-30% in commission. On your own site, that same order costs around 3% in card processing. Restaurant margins are thin enough that the difference is often profit or loss on the order itself. Keep paying the apps to find new diners. Stop paying them to serve the regulars you already won. Every customer you shift to first-party ordering keeps that gap in your pocket, every single order after.

See the ordering build →
/ Related reading

Next steps.

The thinking behind the build, and the service page with the full ordering and payments detail.

/ Common questions

FAQ.

Should I quit the delivery apps entirely?
No, and we will not tell you to. The apps are a genuine discovery channel: they put you in front of new diners who would never have found you otherwise, and for that first order the commission can be worth it. The problem is paying 20-30% on your regulars, the people who already love your food and would happily order direct. The goal is not to leave the apps, it is to stop renting access to customers you already earned. Keep the apps for discovery, move your repeat business to first-party ordering.
How much do I actually save with first-party ordering?
On a repeat order, you move from roughly 20-30% in app commission down to around 3% in card processing on your own site. On a thin restaurant margin that difference is often the gap between a loss and a profit on the order. The math is simple: every regular you shift off the apps and onto your own ordering keeps that 20-some points in your pocket, order after order. We walk through your real order volume on the call so the number is yours, not a brochure figure.
Will my staff have to learn a whole new system?
No. Orders land on a kitchen ticket or print straight to the line, the same workflow your team already runs. The owner edits the menu, changes prices, and toggles items in and out of stock from a simple panel, no developer needed. We hand over a short written runbook and walk your front-of-house through it so nobody is calling us to mark the soup sold out.
Can customers schedule pickup and delivery instead of ordering for right now?
Yes. We build scheduled pickup and delivery windows so diners can place an order for later, and you control how many orders land in each slot. That lets you smooth out the dinner rush instead of getting buried at 7pm, and it means catering and large pickup orders do not blow up your line mid-service. You set the rules for lead time, capacity, and delivery radius.
How long does a restaurant site with ordering take to build?
A focused restaurant site with first-party ordering is typically a few weeks, depending on menu size and whether you need delivery routing or just pickup. We scope it as fixed work after a discovery call, with a written not-to-exceed price and weekly staging deploys so you watch it come together. You own the code and the site on the day you pay the final invoice.
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