FashionNova X

E-Commerce Scale-Up

Scaling a Shopify Plus store to handle Black Friday traffic spikes.

E-CommerceShopifyPerformance

The Challenge

FashionNova X was a victim of its own success. Their infrastructure couldn’t keep up with their viral marketing campaigns.

Our Approach

We moved to a Headless Commerce model.

  • Frontend: Hydrogen (React-based framework for Shopify)
  • CDN: Cloudflare for edge caching
  • Optimization: Aggressive lazy loading and script management

The Outcome

The site is now blazing fast and rock-solid, handling millions of concurrent users without a hitch.

Key Results

Achieved 100% uptime during Black Friday with 5x traffic load. Page load speed improved by 60%, leading to a 15% increase in conversion rate.

The Problem

During peak sales events, the site would crash or slow down significantly, leading to an estimated $2M in lost revenue per year.

The Solution

We implemented a headless architecture using Hydrogen and Oxygen. We optimized image delivery, implemented edge caching, and refactored third-party scripts.

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